The Hasselblad Masters 2026: Curatorial Friction
At the end of April, Hasselblad announced the shortlisted images for the public voting phase of the Masters 2026 competition. I will state upfront: my frames remain in the drawer. Interestingly enough, however, I noticed a few conceptual echoes of my own approach among the selected works.
You can review the finalists’ gallery here.
Observing the Selection
When I first opened the gallery for the Architecture category – the one that naturally holds my utmost attention – I experienced a moment of genuine surprise. Out of the ten shortlisted entries, four caught my eye as interesting. In my subjective view, only one of them is truly exceptional (and undeniably stronger than the work I submitted). I will be watching closely to see if it takes the title.
As for the remaining selections, they left me somewhat puzzled. Browsing through various visual spaces and social media commentary, it seems I am not entirely alone in this reflection.
The Purpose of Friction
After giving it some thought, I must admit that the inclusion of such polarizing work might actually be necessary. Photography, at its core, should provoke dialogue and evoke a response. I may struggle to find architectural intent in an edit that turns a naturally brown structure into a synthetic pink, or in a completely decontextualized frame of a random window. To my eye, this borders on something other than the craft of capturing structure. Yet, subjectivity is the undisputed nature of this medium.
It does, however, leave one curious about the underlying mechanics and the specific criteria driving the jury’s final decisions.

The Path Forward
Regardless of the shortlist, my objective remains unchanged. I will continue this deliberate return to photography, training my eye, and conceptualizing new visual narratives. I am genuinely glad I participated in this cycle, even without a mention. As I noted in my previous Studio Note, the mere act of submitting was the perfect catalyst. It provided the necessary deadline to push past the friction of choice.
The process has served its purpose. And perhaps, when the next cycle arrives in a few years, I will submit my frames once more. We will see what the light reveals by then.
Andy.




